Ice Watch they are very high quality plastic strap watches available in a range of different colors, materials and designs. One design consistency is the use of the chromatic line of descending colors throughout every collection, ensuring there is a color option to satisfy all. Described by Ice Watch, we are an "international, intercultural, intergenerational" watch, where we are an alternative & affordable fashion watch brand that has a strong identity, both UK and globally. Ice watch has been seen as the "must-have" item among various style influential, where we continue to put creativity & consumers satisfaction before any 'ultimately meaningless' logistics. Relaxed, yet formal, bold, yet consistent, find your color and style. They conclude their branding slogans: "Be Colorful, Be Unique, Be Ice Watch""Change. You can." Ice Watches have also been seen all of the major catwalks around the world leading to various other copy cat brands, where Ice Watch has managed to stay current & ahead of the fashion trend with their frequent new designs and colors, depending on the various seasons and other factors.

Kaleidoscope it means that our product of watches has different types of colors, style with various designs, Prestige Watch it means that our business is highly respectable with high level of quality, style and design of our product. The color range is fresh, current and consistent throughout, being and essential for all seasons as they offer a sky blue, neon green, girly pink and a choice from the many other colors, as they build collections such as Ice Love, Summer, and Winter, all around specific events and times of the year. There are 2 major band styles, the flexible silicon straps and the solid plastic bands, where from a customers point of view, they all make the watches available to all ages , genders and lifestyles.